Director, CRM & Marketing Technologies (MarTech) Full Time

ABOUT US
SickKids Foundation, with over 50 years of philanthropic impact is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child’s unique traits so SickKids can diagnose faster, treat smarter, and predict better.
We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.
SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.
We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Director, CRM & Marketing Technologies.

Position Status: Permanent Full-Time
Available: Immediately

Description of the Position:
The Director, CRM & Marketing Technologies provides strategic and operational leadership across the Foundation’s CRM, Marketing Technologies, and Digital platforms. In this role, the Director is responsible for driving personalized donor engagement, enabling insight-driven decision-making, and implementing marketing automation to enhance engagement, operational efficiency, and revenue growth. The Director ensures that all CRM and marketing systems are integrated, standardized, and strategically aligned with enterprise architecture, data governance, and cybersecurity frameworks.
Serving as the executive lead for the CRM Modernization Program, the Director oversees a transformative initiative that redefines the Foundation’s donor relationship management ecosystem. This modernization effort establishes a secure, cloud-enabled, and data-driven platform, offering a comprehensive 360-degree donor view, enhanced personalization, and scalable enterprise-level capabilities.
As a member of the IT leadership team, the Director contributes to enterprise strategic planning, risk management, and technology governance, ensuring that CRM and marketing technology investments support organizational priorities. The Director represents IT in cross-functional governance forums, supports enterprise modernization programs, and collaborates with teams specializing in Infrastructure, Automation & Cybersecurity, and Architecture & Data Integration to advance shared objectives. The role also encompasses oversight of financial stewardship, vendor management, and resource planning to ensure the effective delivery of services and ongoing innovation.

Key Responsibilities Include:
Strategic and Enterprise Leadership
• Define and execute a multi-year roadmap for CRM & Marketing Technologies, supporting enterprise goals and digital transformation initiatives.
• Serve as the organizational leader for CRM, marketing, and digital engagement systems, ensuring technology decisions align with fundraising and donor engagement strategies.
• Participate actively in IT leadership forums, enterprise planning, and executive governance to prioritize investments and monitor outcomes.
• Contribute to strategic planning, capital forecasting, and resource allocation across the IT department.
• Oversee vendor selection, contract negotiations, and partner performance management.
• Collaborate with Directors of Infrastructure, Automation & Cybersecurity, and Enterprise Architecture & Data Integration to ensure governance, interoperability, and performance standards are met.
• Promote risk management, compliance oversight, and standardization across CRM and marketing systems.

CRM Modernization and Enterprise Program Enablement
• Lead the Foundation’s enterprise-wide CRM modernization initiative, ensuring alignment with operational, regulatory, and enterprise objectives.
• Partner with IT peers to enable modernization programs, including CRM modernization and data platform integration.
• Oversee the implementation of modular, cloud-ready CRM ecosystems that integrate fundraising, marketing, and analytics capabilities.
• Guide process redesign, data migration, and change management to support effective user adoption and long-term sustainability.
• Drive automation, personalization, and analytics capabilities across CRM and marketing technology stacks.
• Define and monitor key performance indicators (KPIs) to measure adoption, engagement, and impact.
• Report performance metrics to senior leadership and support enterprise reporting dashboards.

Operational Excellence, Risk, and Governance
• Oversee CRM, digital, and marketing systems to ensure reliability, scalability, and compliance.
• Lead CRM & Data Governance squads to maintain data integrity, consistency, and integration with enterprise data frameworks.
• Establish operational governance, performance measurement, and risk mitigation strategies.
• Partner with Cybersecurity to enforce privacy, consent, and data protection standards.
• Develop and manage budgets, ensuring efficient financial performance and cost optimization.
• Oversee vendor and contract compliance, risk monitoring, and adherence to service levels.

Enterprise Collaboration and Innovation
• Partner with business leaders across Marketing, Fundraising, and Donor Relations to design technology solutions that enhance donor engagement and revenue generation.
• Collaborate with shared services in Infrastructure, Cybersecurity, and Architecture to ensure interoperability, resilience, and secure data flow.
• Promote adoption of automation and AI tools to improve campaign effectiveness and reduce manual processes.
• Support cross-squad initiatives that deliver measurable outcomes and foster innovation across IT.

Leadership and People Development
• Mentor Associate Directors and Squad Leads, supporting leadership development and professional growth.
• Build and sustain high-performing teams through workforce planning, succession development, and coaching.
• Encourage collaboration, accountability, learning, and continuous improvement across IT.
• Represent IT as a senior leader in enterprise governance, culture, and strategic planning forums.

Qualifications:
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
• Bachelor’s degree in Information Technology, Computer Science, or a related field (Master’s degree preferred).
• Minimum of 10 years’ progressive experience in leadership roles involving CRM, marketing technology, or digital transformation within large and complex organizations.
• Proven track record in leading enterprise-wide modernization and data integration programs.
• Expert knowledge of CRM, marketing automation, and data governance frameworks.
• Strong understanding of architecture, integration, and automation technologies.
• Demonstrated ability to manage budgets, contracts, and vendor performance.
• Strong strategic acumen, risk management expertise, and problem-solving skills.
• Exceptional communication and leadership skills with the ability to influence cross-functional teams.
• Proven success in building and leading diverse, empowered, and high-performing teams.
We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package:
Hiring Salary Range: $132,767.00 – $165,958.00; with the ability to progress to a maximum of $190,853.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary
range will be based on your years of experience, skills, and qualifications relevant to the Director, CRM & Marketing Technologies.
To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).
Date Posted: December 1st, 2025
Available To: Internal and External Candidates
Deadline: December 12th, 2025
How to apply: Please apply online by visiting our website: www.sickkidsfoundation.com
SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of color, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.
Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: [email protected]