Director, Creative & Content Permanent Full Time

The Director, Creative & Content leads SickKids Foundation’s in-house creative team (SickKids Creative Studio) to deliver exceptional, brand-aligned content across every channel. Equal parts creative leader and operational strategist, this role provides creative direction that inspires bold, emotionally resonant storytelling while building the systems, tools, and skills needed to future-proof the team. The Director will partner closely with Brand Marketing, Communications, Precision Marketing, and Technology & Data teams to translate insight into creative that drives awareness, engagement, and revenue and ensures the team can continue to handle more work internally and keep pace with emerging marketing and creative technologies.

ABOUT US
SickKids Foundation, with over 50 years of philanthropic impact is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child’s unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering a superior donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and disrupting the market through data and technology.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in our policies, practices, and behaviours. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Director, Creative & Content.

Description of the Position:

The Director, Creative & Content leads SickKids Foundation’s in-house creative team (SickKids Creative Studio) to deliver exceptional, brand-aligned content across every channel. Equal parts creative leader and operational strategist, this role provides creative direction that inspires bold, emotionally resonant storytelling while building the systems, tools, and skills needed to future-proof the team. The Director will partner closely with Brand Marketing, Communications, Precision Marketing, and Technology & Data teams to translate insight into creative that drives awareness, engagement, and revenue and ensures the team can continue to handle more work internally and keep pace with emerging marketing and creative technologies. This leader ensures the Foundation’s creative output remains innovative, efficient, and deeply connected to donor and audience behavior in a digital-first, AI-enabled world.

Key Responsibilities
You will:

1. Creative Direction & Brand Expression (35%)
• Provide hands-on creative direction across campaigns, brand storytelling, and content production (including digital, social, video, CRM, and print).
• Evaluate and mentor work from writers, art directors, designers, and motion/video creators to uphold creative excellence.
• Champion a “social-first” and “digital-native” mindset in all creative development, ensuring channel relevance and modern execution.
• Serve as internal creative counterpart to external agency partners, pushing for bold, high-quality, audience-driven work.
• Evolve the Foundation’s creative identity and storytelling standards in collaboration with Brand Governance.

2. Leadership & Team Development (25%)
• Lead, coach, and inspire a multidisciplinary team; nurture an environment of curiosity, craft excellence, and accountability.
• Support the Associate Director, Creative Services, in managing workflow, prioritization, and resourcing.
• Identify skill gaps and design upskilling plans in emerging creative competencies (motion, UX/UI, CRM writing, modular content design, and AI tools).
• Build a diverse, inclusive creative culture that reflects SickKids’ values and audience.

3. Creative Operations & Process Optimization (20%)
• Oversee creative workflows, intake systems, and performance dashboards in partnership with Marketing Operations.
• Continuously improve team efficiency through automation, templates, and creative enablement tools.
• Implement and monitor SLAs and KPIs to ensure timely delivery without compromising creative quality.
• Partner with Data & Analytics to evaluate creative performance and apply insights to future work.

4. Innovation & Future-Readiness (15%)
• Lead exploration and implementation of generative AI, content management, and personalization tools to scale creative production.
• Collaborate with CRM and journey marketing teams to design creative that drives engagement through data-driven storytelling.
• Champion experimentation in new formats and technologies (AR, modular storytelling, AI-assisted video editing, etc.).

5. Strategic Collaboration & Influence (5%)
• Serve as the creative voice on cross-functional leadership forums.
• Collaborate with fundraising, technology, and communications leaders to align creative vision with business goals.

Represent Creative Services as a strategic partner that adds measurable value to marketing and donor engagement.

Qualifications
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:

• Minimum 7-10 years of relevant experience in a senior management capacity with a proven track record of creative leadership experience (agency experience preferred).
• Demonstrated experience in creative conceptualization and storytelling (e.g., copywriter, art director, creative director, or similar), with strong conceptual thinking and a curiosity for applying AI and emerging technologies in modern creative work.
• Demonstrated success leading and mentoring high-performing creative teams.
• Proven ability to balance creative excellence with operational and team leadership.
• Deep understanding of creative development for digital, social, video, and CRM channels.
• Strong knowledge of creative operations and resourcing models.
• Familiarity with AI and automation in creative workflows is an asset.
• Exceptional collaboration, presentation, and stakeholder management skills.
• Passion for SickKids Foundation’s mission – both in telling emotional stories of real patients and families, and in translating the incredible medical breakthroughs to the broader community.

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package

Expected Hiring Salary Range: $140,000.00 – $165,958.00; with the ability to progress to a maximum of $190,853.00 To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Director, Creative & Content.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package (includes a flex benefit plan), tuition reimbursement, flexible work arrangements, pension plan and birth parent/parental top up – to name a few!

Position Status: Permanent Full-Time;
Hours: Hybrid work model: minimum two days per week in-office (Tuesday and Wednesday).
Available To: Internal and External Candidates
Available: Immediately; this posting is for an existing vacancy.
Date Posted: February 17, 2026
Deadline: March 3, 2026

Screening and interviews may begin prior to the posting close date. We encourage early applications
How to apply: Please apply on-line by visiting our website: https://www.sickkidsfoundation.com/careersandvolunteers

Please note that automated tools, including artificial intelligence, may be used to support the pre-screening of applications as part of our recruitment process.

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLGBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the People & Culture team at: [email protected]