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Marketing Coordinator Full Time
Deadline to apply: January 5, 2025, 11:59pm PST
Start date: March 2025, or earlier depending on candidate
Type: Employee, full-time permanent
Hours: 32 hours/week, flexible 4 day work week, typically Mon – Thurs
Compensation: $50,000 – $60,000 annually
Location: Remote in Canada (Alberta or British Columbia/Okanagan Valley preferred)
Work Environment: Work from Home, must we willing to work primarily on Pacific Time (some travel required)
Benefits, Vacation, and Paid Time Off:
Flexible, 4-day work week
3 weeks paid vacation + 1 week paid winter holiday, December 25- January 1
$1,500 annual contribution towards health spending account
$75 / month phone / internet contribution
5 wellness days per year
Join a team committed to building a just, regenerative economy
Our Hiring Process
To apply: 1) Fill out this application form (instead of writing a cover letter). https://docs.google.com/forms/d/e/1FAIpQLSdmKE7HCY1PnFsFiHCCumLFO2HVdVOQF2WD3kF2wsY5_cgXdA/viewform
2) Email a PDF copy of your resume/CV to [email protected]
* Please name your document like this: Position_First name_Last name.pdf
Example: Marketing Coordinator_Mary_Chan.pdf
* Please write the subject line of your email to match the file name.
Example: Marketing Coordinator – Mary Chan
If you have any problems filling out the questionnaire, please email [email protected].
Selection process: Candidates selected to move forward in the hiring process will be contacted to set up an interview. Interviews will take place in English. Shortlisted candidates will be invited for a first interview. Candidates invited to a second interview will receive a small honourarium for their time. A decision on a successful candidate is expected by late February 2025.
Employment equity: We are committed to creating an organization that is as diverse as the communities we serve, and we value the contributions individuals who identify as members of equity-deserving communities bring to our organization. We encourage, among others, Indigenous people, Black people and People of Colour, people with disabilities, people who are neurodivergent, people that identify as 2SLGBTQIA+, women, immigrants and refugees to apply. We understand applicants may experience a number of these identities simultaneously in ways that reinforce and nuance their experience. If you would like to be considered for employment equity, you can let us know in your application form and it is not required that you explain why you would like to be considered.
About Purppl
Purppl (“purposeful people”) collaborates with social entrepreneurs and impact leaders to build regenerative enterprises and initiatives that address systemic inequities. Through personalized coaching and consulting, our experienced Entrepreneurs/Executives-In-Residence (EIRs) work alongside clients to build skills, confidence, and courage, specializing in social enterprise development, impact strategy and measurement, business analysis, operational planning and systemization, community asset ownership, governance, and leadership development.
Purppl is committed to the ongoing journey of decolonization, justice, and equity. We operate with honesty, curiosity, and deep respect for the traditional, ancestral, and unceded territories of many nations, including the Syilx/Okanagan people, where we host our operations.
As a Community Contribution Company, certified social enterprise, and a co-owner of Thrive Impact Fund, impact is at the core of our business. Together with a community of collaborators, we aim to build a just, regenerative economy that advances collective wellbeing and the health of air, land, and water.
Our Values: Respectful Relationships, Collaboration, Equity, Hope & Abundance | Learn more at purppl.com.
About the Role
We’re looking for a creative, results-driven individual to coordinate marketing activities and support business development at Purppl. In this role, you’ll help execute digital marketing campaigns and events, refine and maintain business development systems, and foster meaningful relationships with clients, partners, and others in the social impact ecosystem.
Your ability to craft compelling narratives that drive action and build connections will be key to your success in this role. You’ll clearly convey what Purppl does, how we work, the tools and approaches we use, and the impact we contribute to motivating those who need what we offer to engage and act.
You’ll report to the Communications and Storytelling role and work closely with the Community Engagement role to align our efforts with our vision, values, target audiences, and revenue goals—deepening our impact through every interaction and touchpoint.
You’re driven by purpose, motivated by results, and thrive in roles where you can continually improve outcomes through testing and research. You combine creativity with precision and excel at keeping projects on track. You’re not just a doer; you’re a thinker—constantly refining, iterating, and optimizing for success. You bring resourcefulness, curiosity, and an investigative mindset to uncover opportunities and craft compelling narratives. Comfortable with ambiguity and driven by a commitment to social change, a natural connector, well informed on social issues, and excited to contribute to a shared vision of a just, regenerative economy and collective wellbeing.
If that sounds like you, we’d love to hear from you!
Responsibilities
Your responsibilities are shaped by the intended outcomes in Purppl’s Theory of Change.
Marketing & Business Development
Implement marketing strategies which nurture contacts towards marketing qualified leads, including targetted campaigns, email marketing, landing pages, social media outreach, and events, such as workshops, AMAs, and gatherings.
Build, maintain and implement a content calendar and project management tool.
Monitor and analyze marketing campaign performance, track leads and identify marketing qualified leads, using dashboards and analytics tools to refine strategies and improve outcomes.
Maintain and update website content, ensuring SEO optimization and alignment with marketing and strategic goals.
Set up and manage paid advertising campaigns, including Google Ads and other opportunities, to boost visibility and lead generation.
Support outbound sales efforts by researching and building lists of potential clients based on ideal customer profiles, and crafting/refining outbound email content.
Develop and refine detailed audience profiles.
Develop and maintain repeatable templates for marketing assets, sales proposals, and outreach campaigns to streamline processes and ensure consistency.
Respond to inbound inquiries and triage leads for business development opportunities.
Research and maintain a list of relevant industry events and conferences, identifying opportunities for participation and engagement.
Content Creation
Develop and maintain consistent, branded marketing assets and templates optimized for specific channels, ensuring they are reusable and refined based on performance and feedback.
Oversee the production, editing, and repurposing of content across multiple channels, ensuring timely delivery, adherence to deadlines, and alignment with brand guidelines.
Generate concepts and visuals to enhance marketing and business development efforts, contributing to a library of content for future campaigns.
Design and refine templates and materials for client reports, presentations, and projects, providing ad-hoc support as needed.
Project Coordination
Coordinate marketing and business development projects from planning to execution, ensuring seamless delivery and alignment with scope and deadlines.
Track project timelines and deliverables, regularly updating team members on progress and addressing any changes proactively.
Plan, promote, and manage logistics for events such as workshops, AMAs, and gatherings.
Oversee memberships and sponsorships, leveraging benefits opportunities to maximize value.
Experience
We recognize the value of both paid and unpaid work. For this role, we are seeking someone with the following experience:
2-5 years of experience in marketing, business development, sales, customer service, communications, design, or related fields.
Excellent storytelling skills, both written and visual, with experience creating audience-centered content attuned to current trends.
Proficiency with marketing tools and platforms, particularly HubSpot, Canva, LinkedIn for Business, and Meta Business Suite, with diverse experience in automation workflows, reporting, and integrations.
Experience coordinating digital marketing campaigns, with the ability to refine strategies using data analysis and tools like Google Analytics.
Experience planning and promoting events, both digital and in-person, to enhance brand visibility and engagement.
Experience with SEO and paid advertising, including Google Ads.
Comfortable with various software, including Google Workspace and WordPress, for campaign and content management.
Interest in social and environmental issues, with some understanding of the social impact or nonprofit sector.
Skills & Qualities
Strong written and verbal communication skills, with the ability to refine and coordinate content effectively.
Detail-oriented and results-driven, with a keen focus on completing tasks, projects, and campaigns on time and within budget.
Excellent organizational and project coordination skills, with the ability to prioritize multiple tasks in a dynamic environment.
Creative thinker, capable of generating innovative ideas and solving problems effectively.
Keenly focused on audience needs/desire, challenges, values and language, and their habits.
Resourceful and process-oriented, with a talent for researching insights, identifying opportunities, and building scalable, repeatable workflows.
Enjoys streamlining and systematizing tasks to improve efficiency and simplify workflows.
Relationship-driven, with a natural ability to build and nurture meaningful connections with clients, partners, and collaborators.
Curious and culturally competent, with sensitivity to diverse perspectives and effective communication across cultural contexts.
Adaptable and comfortable with ambiguity, thriving in dynamic environments while maintaining focus on results.
Purpose-aligned, deeply connected to Purppl’s vision and values.
Our greatest hope is to see this role grow with the company and the person.
Let’s build social impact, together.
Are you ready to play a pivotal role in shaping a just, regenerative future? If you resonate with our vision, share our values, and believe your leadership can build social impact, we want to hear from you.
Let’s build social impact, together. Let’s explore how your leadership and vision can contribute to a sustainable, equitable future.
Applications are due Sunday, January 5th, 2025 at 11:59pm PST.
Shortlisted candidates will be invited for a first interview. Candidates who are then invited to a second interview will receive a small honourarium for their time. A decision on a successful candidate is expected to happen by late February 2025.
To apply: 1) Fill out this application form (instead of writing a cover letter). https://docs.google.com/forms/d/e/1FAIpQLSdmKE7HCY1PnFsFiHCCumLFO2HVdVOQF2WD3kF2wsY5_cgXdA/viewform
2) Email a PDF copy of your resume/CV to [email protected]
* Please name your document like this: Position_First name_Last name.pdf
Example: Marketing Coordinator_Mary_Chan.pdf
* Please write the subject line of your email to match the file name.
Example: Marketing Coordinator – Mary Chan
If you are experiencing any difficulties with the application form please reach out to us at [email protected] to make arrangements or discuss any specific accommodations you may need.