Manager, Public Relations & Stakeholder Relations Contract NEW

Help us create healthier futures as a
MANAGER, PUBLIC RELATIONS & STAKEHOLDER RELATIONS

ABOUT US

SickKids Foundation, with over 50 years of philanthropic impact in 2023, is Canada’s largest charitable funder of child health research, learning and care, raising over $200 million last year. As a national charity, SickKids Foundation invests in national and international initiatives to benefit children in Canada and around the world. As the fundraising partner to The Hospital for Sick Children (SickKids), we are aligned in supporting Precision Child Health (PCH), the future of tailoring medicine to each child’s unique traits so SickKids can diagnose faster, treat smarter, and predict better.

We are driven by our core values of integrity, collaboration, excellence, innovation, and inclusion, with goals of delivering an unmatched donor experience, investing in our people and culture, driving innovative and sustainable fundraising, and leading in digital charity.

SickKids Foundation is committed to an inclusive culture by embedding equity, diversity and inclusion in everything we do. We aim to build awareness and skills in this area, both internally and with our partners. Our commitment extends to creating a safe, positive work environment. For details on our Equity, Diversity & Inclusion commitment, please click here.

We’re committed to attracting and retaining passionate individuals to help create a healthier future. That’s why SickKids Foundation is looking for a new Manager, Public Relations & Stakeholder Relations.
 
Position Status: Temporary Full-Time (12-month contract)

Available: Immediately

Description of the Position:
The Manager, Public Relations and Stakeholder Relations provides strategic leadership and is an integral member of the Public Relations team. This role manages day-to-day requests and proactive opportunities for ambassadors to participate in compelling storytelling, brand, marketing communications, media relations and fundraising to inspire the community to support SickKids Foundation.

This Manager is supported by two direct reports, a coordinator and an associate who are dedicated to the ambassador program. This role reports to the Associate Director, Public Relations.

You will:
• Conduct interviews, onboarding, briefing, coaching, cultivation and stewardship of ambassadors
• Researches and cultivates trusting relationships with patient families to deliver fulsome and effective story content for brand campaigns and major fundraising priority areas while ensuring diversity across a range of demographics, relevance, poignancy and accuracy
• Write patient profiles, media materials, and other communications pieces that build profile and demonstrate need and impact of donor support
• Navigates dynamic, sensitive and difficult situations with children and families throughout their health-care journey at SickKids
• Balances the Foundation’s need for a breadth of effective content with the individual needs of each family through strong relationship-building
• Review written materials to ensure accuracy of patient stories and obtain approvals from medical staff to ensure that all public communications are accurate
• Identify new ambassador leads on an ongoing basis to ensure a breadth of diverse and inclusive representation that reflects the Foundation’s core values and Equity, Diversity & Inclusion
• Develop and maintain relationships with various levels of hospital staff to encourage them to recommend and secure new patient leads
• Work with agency partners to recruit and integrate ambassadors into productions
• Accompany families, patient ambassadors and represent SickKids Foundation at events, media interviews, film shoots and other activities
• Collaborates with the hospital’s Communications & Public Affairs team as opportunities arise to integrate Ambassador families in Hospital announcements and events
• Assist with responding to time-sensitive issues and complaints on social media that involve patient families
• Works with journalist, editors, producers, influencers and content creators to amplify SickKids stories in various external communications channels
• Media relations support: Pitching and development of media materials such as news releases, media advisories, key messages, spokesperson briefing packages, etc.
• Support PR team with speaking notes development for events involving the Senior Leadership team

Qualifications:
While we know that for any job posting no one candidate will possess the qualifications being sought in equal measure, below is an outline of the qualifications we believe are important for a candidate to bring to the position or for the successful candidate to develop while in the role:
• 5-7 years experience in a communications or community engagement roles
• Post-secondary education in Marketing, Communications, Public Relations, Journalism or a related field
• Proven track record as a skilled leader who motivates high-performing teams
• Excellent writing skills and the ability to conceptualize stories based on trends, real-time events, seasonal campaigns and one-off asks
• Solid understanding of earned media and social media best practices and platforms (Facebook, Instagram, LinkedIn, TikTok, X), with your finger on the pulse of the ever-evolving digital landscape
• Ability to balance competing deadlines with strong organizational and project management skills
• Knowledge of and experience with Canadian Press style, and industry tools including Cision, Media Relations Rating Points (MRP), Sprout Social
• Ability to build relationships and communicate with internal and external stakeholders of all levels to maintain positive professional relationships
• Ability to demonstrate discretion when working with patient families, hospital staff and donors

We’re looking for a passionate individual who is interested in moving the dial and making a difference. We are an environment that looks to attract hardworking and committed people; people who want to challenge themselves and grow with a globally recognized brand that continues to change the world. If this describes you, consider joining our team. We look forward to reviewing your application.

Total Compensation Package:

Hiring Salary Range: $81,251.00 – $101,566.00; with the ability to progress to a maximum of $116,803.00. To ensure fair and equitable pay at SickKids Foundation, placement on the salary range will be based on your years of experience, skills, and qualifications relevant to the Manager, Public Relations & Stakeholder Relations.

To help you lead in the fight for kids’ health and to support your health, wellness, and career growth, in addition to competitive compensation, we offer a comprehensive benefit package, and flexible work arrangements, – to name a few!

Hours: 35-hour work week, flexible work options available

Date Posted: January 21, 2025

Available: Internal and External Candidates

Deadline: February 3, 2025

Please apply on-line by visiting our website: www.sickkidsfoundation.com

SickKids Foundation is committed to its people and the talents, capabilities, and perspectives they bring to our mission. We live that commitment by being open and accessible to all, by valuing and respecting every individual, and by equally supporting every employee. As an organization proud to have joined the BlackNorth Initiative’s CEO pledge, we uphold our commitment by inviting and encouraging individuals from diverse lived experiences from Black, Indigenous, communities of colour, people with disabilities, 2SLBTQIA+ community and all candidates who may contribute to the further diversification of the Foundation’s community.

Candidates who require accommodation during the recruitment process should contact the Human Resources Department at: [email protected]