1. Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
2. Manage staff and assign duties
3. Source and negotiate with vendors when necessary to procure merchandise for resale
4. Develop and implement marketing strategies
5. Plan budgets, authorize expenditures, and monitor revenues
6. Evaluate and improve customer service and respond to customer requests and issues
7. Address staffing requirements, including the hiring, development and retention of staff